thetaylorgroup.com

Distinguished by our dedication to design creativity, methodological rigor, client service, and most importantly, the application of results.

… And more methods of data collection. The acceleration of caller ID technology has played a major role in driving down telephone survey response rates to the single digits (a steady decline from the ...

This firm began operations 27 years ago:  three people working out of the small basement of our founder’s home in a New York City suburb.  We had no clients and no prospects except for two small proje...

It is not always easy getting to know your customers -- their needs, interests, and behaviors. More and more clients recently have inquired about segmentation research.  We suspect this is something p...