smallbizmarketing.ie

Simple and easy to implement ideas and marketing strategies. Marketing tips and tactics specially selected for Irish small businesses.

SmallBiz Marketing Solutions Small Business Marketing Dictionary Direct sales can be both a distribution channel and a sales strategy. In both cases, however, it involves one-on-one human interaction...

Referrals occur when someone (usually a happy customer) tells another person about the benefits and advantages of using your product or service. Referrals used to be called “word of mouth advertising,...

Backend sales are the purchases that come from upsells, cross sells , continuity programs, clubs, etc. Backend is the marketing and sales process that you use to sell again to your existing customers ...